LIZA CORTEZ, Post Producer based in Los Angeles, CA
Marketing & advertising professional with 10+ years of experience aiding brands bring their stories to life by executing ideas from concepting to finish.
With foundations in advertising agency Account Management, currently a Post Producer with a natural knack for operations management & account growth, assisting brands in establishing post production processes to gain efficiencies in workflow & output.
Category experience in retail, automotive, telecome, beverage, QSR & CPG within the general market & multicultural market segments.
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EXPERIENCE
Post Producer @ TruLove Post
since 2014
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Manage entire post production process from bidding, client & brand communications, internal management of editors, VFX artists, audio engineers, and third party vendors like animators, colorists, retouchers, music composers, assistant editors, production assistants
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Deep understanding of agency/brand workflow processes
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Post production project management: bidding, loading, offline edit, color correction, clean up, VFX, online & conform, animations, graphics, finishing in different aspect ratios, pitch shifting, trafficking
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Ensure quality control of all client deliverables and final assets for traffic
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Well established relationships with vendors to produce great work
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Experience in automotive, telecomm, beverage, CPG, QSR & retail categories
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Passionate about production, post production, giving back and small business diversity and inclusion
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Account Manager @ Grupo Gallegos (currently known as Gallegos United)
2009 - 2014​
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Management of campaigns from strategic & creative development through execution for broadcast TV & radio, print, OOH, gift cards, digital & direct marketing for Target & JCPenney
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Led integrated & localized marketing efforts for Target across different retail opportunities like Holiday, Back to School, Fashion, Seasonal (Summer, Easter, Black Friday, Holiday, etc), Grocery & City Target
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Liaison between internal departments (Project Management, Strategy/Planning, Creative, Production & Finance) and brand clients to manage & execute marketing efforts
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Developed estimates for out of scope projects, working alongside each department to determine each project's scope of work, profit & loss (P&L), while identifying potential new business projects
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Part of the agency's new business development team with account wins including: The Clorox Company, JCPenney, Wonderful Pistachios, Toshiba LATAM, Country Financial & Church's Chicken​​
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LA Marketing Unit Intern & USC Campus Rep @ The Coca-Cola Company
2007 - 2008​
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Assisted the Operational Marketing Manager with daily operations, quarterly sales rallies with bottling companies & vendor relationships
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Managed promotional events at different concert sites & at the USC campus to increase quarterly sales
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EDUCATION
University of Southern California, 2009
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Bachelor of Science in Business Administration with an emphasis in Marketing
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Minor in American Studies & Ethnicities
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