Video #8 of 10 How to Identify Your Target Market.
Since earning money online is your goal at some point you have to learn how to market and the first lesson in marketing is to identify your target market. If you don’t have a target for you message, how do you expect to craft a message that will resonate with them. See often times we thing so highly of our offer, product or service that we assume that if everybody knew about it, then everyone would buy it. That’s not further from the truth. In fact as people, we all have different things that are important to us at different times in our lives. The truth is, people tend to only have a few priorities that they are willing to spend money on at any given time.
Your job as a marketer is to find the people who are already buying the products and services that you have to offer and then figure out the best way to get your offer in front of them. That’s marketing. Once you’ve identified a group of people that are already buying what it is that you have to sell your job then becomes segmenting that group into smaller groups that will resonate with your message.
Think about it this way. The NFL wants everyone and their mother to watch football right? The more people watching the more money they make. Amateur marketers will look at that and say, see the NFL markets to everyone so I’m going to market to everyone. Well truth be told, the NFL does market to everyone just not in the same campaign. And since they have almost an unlimited marketing budget they can afford to have hundreds of campaigns running simultaneously to attract the audience they want. So unless you have an unlimited marketing budget I don’t recommend that you take that approach.
The first place to look when you’re identifying your target market.
Since you’re going to be responsible for crafting your own marketing messages the first place to look when choosing a target market is the mirror. The name of the game when it comes to marketing is to speak directly to the pain points of your target audience regarding how your product or service can relieve the pain. The question then becomes, how do you know what their pain points are unless you’ve first identified a target audience and done some preliminary research.
Secondly, in today’s competitive market, know your target markets pain points isn’t enough you have to know how to speak their language. So again, if you don’t know who you’re talking to, how can you speak their language. Therefore to get started look in the mirror. Ask yourself the following questions.
- What drew you to the product, service or offer that you are now selling.?
- What problem were you trying to solve when you committed to said product, service or offer?
- Why were you trying to solve that particular problem?
- What specific solution did this product or service provide?
- How did the solution provided by the product that you chose differ from the solutions offered by similar products.
As you answer those questions a target market will start to take shape but you can’t stop there. Think about the type of person that you are. What is you state of mind, what are the beliefs why motivates you, what makes you cry etc. These answers will narrow down the target market a bit further. At the end of the day you’re trying to get a clear picture of who you’re going to direct or message to so that you say the right things that will compel your audience to take the specific actions that you want them to take.
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